Shaping change through thoughtful design

I believe in the art of design as a catalyst for transformation — not just of brands, but of perception itself.

My work lives where strategy meets beauty: the space where ideas take on form, emotion, and meaning. I specialize in building brands that endure — identities that speak with quiet authority, crafted experiences that inspire confidence and desire. When done well, design becomes more than communication; it becomes presence.

Over my career, I’ve led creative initiatives that shaped brand worlds and elevated their expression across every medium. From global campaigns to product experiences, my focus is always the same: to create work that is intelligent, elegant, and meticulously crafted.

I’ve served as a D&AD judge — one of the highest honors in global design — and as Executive Creative Director at TAXI, Canada’s marketing-communications Agency of the Decade, where I led its largest national account and oversaw creative direction across multiple offices.

To continue refining my approach to leadership and brand thinking, I completed the AIGA Creative Leaders Program at the Yale School of Management, learning from leading voices in business and design.

For me, design is the purest expression of intelligence made visible — a discipline of precision, restraint, and imagination. It’s how brands find their voice, and how ideas find their form.